Privacy Policy

Last updated: April 2026

Behalve (“we”, “us”) builds AI-powered customer service chatbots for small businesses. This policy explains how we handle data when you use our platform.

What We Collect

Account data

When you sign up: email, password (hashed), and your business name.

Business content

Documents, product info, and knowledge you provide to train your chatbot.

Conversation data

Messages between your chatbot and your customers across connected channels (LINE, WhatsApp, Instagram, web chat).

Instagram & Facebook data

When you connect your Instagram Business account, we receive: your Instagram Business account ID, page name, profile info, and messages sent to your account. We use this solely to power your chatbot’s responses on Instagram.

Usage data

Basic analytics: page views, feature usage, conversation volumes.

How We Use Your Data

• Power your AI chatbot and deliver responses to your customers
• Process messages through our AI provider (Anthropic) to generate replies
• Store documents and knowledge to keep your chatbot accurate
• Improve platform reliability and performance

We do not sell your data. We do not use your data to train AI models.

Third-Party Services

We use these services to operate the platform:

• Anthropic — AI language model for generating chatbot responses
• Meta (Instagram / Facebook) — Message delivery on Instagram
• LINE / WhatsApp — Message delivery on respective channels
• Neon — Database hosting
• Fly.io — Application hosting
• AWS S3 — Document storage

Each provider processes only the data needed for their function.

Data Retention

• Account and business data: retained while your account is active
• Conversation history: retained while your account is active
• Upon account deletion: all your data is deleted within 30 days

Your Rights

You can:

• Access your data through your dashboard
• Export your conversation history
• Delete your account and all associated data
• Disconnect any channel (Instagram, LINE, WhatsApp) at any time

Data Security

We use encryption in transit (TLS), hashed passwords, and scoped access controls. Each business’s data is isolated from other businesses on the platform.

Contact

Questions about your data? Email us at [email protected]

We may update this policy. Changes will be posted on this page with an updated date.